Australian domain strategy, naming & how-tos.
Long-form guides from the Flair brokerage team — naming, valuation, acquisition, sale strategy, registrar logistics. Written for Australian founders and operators.
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Domain naming · 10 minute read · 15 May 2026
Choosing between .com.au, .au, .net.au and .com for Your Australian Business
A senior broker's decision framework for picking the right domain extension in 2026 — what changed when .au direct launched, when each extension is the right primary, the eligibility rules that catch founders out, and how to register defensively.
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Domain naming · 12 minute read · 13 May 2026
How to Choose a Domain Name for an Australian Business: The Complete 2026 Guide
A senior broker's complete guide to picking the right .com.au, .au or .com domain in 2026 — eligibility rules, eight tests every name should pass, mistakes that cost businesses customers, and what to do when your first choice is taken.
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