Sell your premium .com.au or .au domain — through real brokers, to real buyers.
Flair is Australia's hand-curated marketplace for premium .com.au and .au domain names. Free to list, flat 15% success fee paid only when your domain sells, escrow-secured handover. Senior brokers reach the buyers global marketplaces miss.
Trusted by 1,000+ Australian sellers · 10+ years brokering .au domains · Sydney-based
Built for the Australian buyer pool
Global marketplaces like Sedo, GoDaddy Auctions and Afternic are calibrated for .com inventory. Flair is purpose-built for premium Australian extensions — which means higher offer rates and stronger close prices on .com.au and .au names.
Real Australian buyers
Our database is Australian founders, agencies, accountants and end-users actively shopping for premium .au names — not international tyre-kickers.
Hand-curated marketplace
Your name sits beside hand-picked premium .au domains — not buried in a million-listing auction feed. Curation gets your domain seen.
Senior broker support
Every premium listing is backed by a senior broker who fields enquiries, qualifies buyers, and negotiates on your behalf. You don't field a single email.
Escrow-secured handover
Every sale runs through escrow with auDA-registered transfer. Funds release to you only after the domain has cleanly moved to the buyer.
What you need to know before listing
No fine print, no surprise fees. Here's the deal in eight bullets.
Flat 15% success fee
A straightforward 15% of the final sale price — paid only when your domain sells. No hidden costs, no surcharges, no payment processing fees.
Free to list
Listing on Flair is completely free. No upfront fees, no monthly subscriptions, no per-domain charges. If it doesn't sell, you pay nothing.
Top-tier presentation
We design a professional logo and write a compelling description for each premium listing — boosting buyer confidence and perceived value.
Curated exposure
Your domain joins a hand-picked collection that premium buyers actively browse — not a sea of low-quality auction listings.
3-month exclusivity
Accepted listings sit exclusively on Flair for a minimum of 3 months. One month's written notice required to remove afterwards.
Escrow-secured sales
Every transaction runs through independent escrow with auDA-registered handover. Funds release after the domain transfers cleanly.
Pricing flexibility
Flair has discretion to accept offers up to 20% below your list price. Build a buffer into your listing — e.g. list at $10k if you need to net $8k.
Expert broker support
A senior broker handles enquiries, qualifies buyers, and negotiates on your behalf — start to finish. You focus on your business; we close the sale.
Five steps from submission to sale
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1
Submit your domains
Use the form below to send us your domain (or portfolio) with your suggested listing price. Free, no obligation.
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2
Broker review (1 business day)
A senior broker assesses each name against comparable Australian sales, end-user demand, and brand fit — and either accepts the listing or sends back honest feedback.
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3
Premium listing built
For accepted domains we craft the listing copy, design a logo, and (for premium names) build a custom landing page — at no cost to you.
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4
Marketed to buyers
Your domain is placed on Flair's marketplace, promoted to our Australian buyer database, and shown to relevant prospects approaching us with briefs.
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5
Escrow + handover
When a buyer transacts, funds clear escrow, the domain transfers via auDA-registered handover, and your share lands in your account — flat 15% success fee deducted, no surprises.
Flair vs Sedo, GoDaddy Auctions, Afternic and DIY
Most marketplaces are built for global .com sales. Here's how Flair stacks up for premium Australian extensions.
| Flair | Sedo | GoDaddy / Afternic | DIY (Gumtree, LinkedIn) | |
|---|---|---|---|---|
| Built for .com.au & .au | Yes — purpose-built | No — global .com | No — global .com | N/A |
| Australian buyer pool | Active Aussie founders & agencies | Mostly international | Mostly international | Random — depends on listing |
| Listing fee | Free | Free / paid promotions | Free / paid features | Free |
| Success commission | Flat 15% | 10–20% | 15–30% | 0% — but you do all the work |
| Hand-reviewed curation | Senior broker reviews every name | Self-serve, any name accepted | Self-serve, any name accepted | N/A |
| Custom landing page + logo | Yes, on premium listings | No | No | No |
| Broker negotiates for you | Yes | Self-serve | Self-serve (broker tier extra) | No |
| Escrow + auDA handover | Built in | Built in | Built in | You arrange yourself |
The kind of names Flair sells
Hand-picked premium .com.au and .au domains currently on the Flair marketplace.
Unlock your domain's true value
Submit your domain or portfolio and a senior broker will reply within one business day.
Prefer to talk first? Call 1800 875 025 or email sales@flair.com.au
Selling a domain in Australia — FAQ
How do I sell a .com.au or .au domain name in Australia?
Submit your domain (or portfolio) through the listing form above. A senior Flair broker reviews each name within one business day. Accepted domains are listed on Flair's marketplace, promoted to our buyer database, and (for premium names) given a custom landing page. When a buyer transacts, funds are held in escrow and the domain transfers via auDA-registered handover.
How much does it cost to list a domain on Flair?
Listing is free. There are no upfront fees, no monthly costs, and no setup charges. Flair only earns when your domain sells — flat 15% of the final sale price.
What commission does Flair charge to sell a domain?
A flat 15% success fee on the final sale price, payable only when your domain sells. No listing fees, no monthly fees, no payment-processing fees, no marketing surcharges. If your domain doesn't sell, you pay nothing.
Where is the best place to sell a premium Australian domain?
For .com.au and .au names, Flair is purpose-built for the Australian buyer pool — unlike Sedo, GoDaddy Auctions or Afternic, which are calibrated for global .com inventory. Flair's audience is Australian founders, agencies and end-users actively searching for premium .au names, which means higher offer rates and stronger sale prices on Australian extensions.
How long does it take to sell a domain?
Premium .com.au names typically sell within 30 to 180 days. Length, exact-match keyword strength, industry demand, and pricing all materially affect time-to-sale. Flair's brokers will give you an honest read on expected demand at the appraisal stage.
How do I work out what my domain is worth before listing?
Order a free Flair appraisal — a senior broker will email you a guideline valuation within 24 business hours. We score the name against length, keyword strength, comparable .au sales, end-user demand and brand fit, so your listing price reflects real Australian market context.
Is there an exclusivity period when listing on Flair?
Yes — accepted listings carry a minimum 3-month exclusive placement on the Flair marketplace. One month's written notice is required to remove a domain after that. Exclusivity lets us promote your domain properly without buyers being able to round-trip the same name through three other marketplaces.
Can Flair negotiate a lower price than my list price?
Flair has discretion to accept offers up to 20% below your listed price. For example, on a $10,000 listing we may close at $8,000 if the buyer is qualified and the broker judges it the best available outcome. Sellers should factor this buffer into the listing price.
Is the domain transfer secure?
Every Flair sale runs through escrow. Buyer funds are held by an independent escrow service until the domain transfers via auDA-registered handover; then funds release to you. Buyers also have a 48-hour, no-questions-asked refund window from receipt of the domain — covered by Flair, not the seller.
Can I list a portfolio of multiple domains?
Yes. Use the listing form to submit any number of domains in one submission — paste them in the format "domain.com.au, listing price (AUD inc GST)" one per line. Portfolios of 10+ domains qualify for a dedicated broker, custom showcase page, and prioritised marketing.
Do I need to be the registered owner to list?
Yes. You must be the auDA-registered registrant (or hold written authority from the registrant) and have legal standing to transfer the domain. Flair will verify ownership before accepting any listing.
What types of domains does Flair list?
Premium Australian domains: .com.au, .au, .net.au, and .org.au. We focus on short, memorable, brandable, exact-match, geo, and category-defining names. Flair will pass on names that are clearly trademark-conflicting, expired-drop low-quality, or lacking commercial demand.