Naming

Find a name worth keeping.

Coming up with a business name is easy. Coming up with one that's available, defensible, and won't trip an ASIC or trademark check is the hard part. Three packages — pick the one that matches where you are.

See the packages → Speak to a broker
Three realistic packages

Pick the one that matches where you are

Each is a fixed-price deliverable, signed off by a senior broker.

If you already have a name in mind

Name Audit

$195 one-off

Submit one name. We run the full clearance check across every register and platform that matters before you commit, sign or invest a dollar in marketing.

  • Domain availability: .com.au, .au, .net.au, .com
  • ASIC business names register search
  • ASIC company names register search
  • IP Australia trademark search across relevant classes
  • Social handle availability on the five major platforms
  • Google search for existing brand and trading collisions
  • Signed PDF report in 2 business days
Order a Name Audit →
If you don't have a name yet

Name Starter

$295 one-off

A senior broker generates ten candidate business names tailored to your brief. Each candidate is screened for the basics so the shortlist is real, not theoretical.

  • Ten candidate names matching your brief
  • Domain availability checked: .com.au and .au
  • ASIC business names register screening on each
  • Senior broker commentary on memorability, fit and risk
  • Signed PDF report in 3 business days
  • Want deeper checks on the top picks? Upgrade to Name & Clear.
Start a Name Starter →
What we check

Every register and platform that matters

Coverage scales with the package — Name Audit and Name & Clear cover everything below; Name Starter covers the first two.

Six checks Flair runs on every name Six platform and register checks: domain availability across .com.au, .au, .net.au and .com; ASIC business names register; ASIC company names register; IP Australia trademark register; social handle availability on five major platforms; Google search for brand collisions. Domain availability Across .com.au, .au, .net.au and .com — registry-direct lookup, not stale cache ASIC business names Exact and similar-match search of the register that blocks registration ASIC company names Registered Pty Ltd entities on identical or near- matching names IP Australia trademarks Trademark register search across classes relevant to your business activity Social handle check Instagram, X, LinkedIn, Facebook and TikTok — handle availability per name Google brand collision SERP scan for existing brands or businesses already trading on the name
Six checks per name — every register and platform that can block your launch.
How it works

One brief in, signed report out

01

Submit your brief

Tell us about your business or the name you're checking. About ten minutes.

02

Senior broker runs it

A senior broker handles every check personally — not an algorithm, not an offshore form-filler.

03

Signed PDF report

Delivered within the published timeframe with an ABN tax invoice and clear next-step recommendations.

FAQ

Common questions

Which package should I pick?
Name Audit ($195) is for founders who already have a single name in mind and want it checked properly before they commit. Name Starter ($295) is for founders without a name yet — ten broker-generated candidates with basic availability checking. Name & Clear ($495) is the full package: ten candidates plus deep clearance on the top three across domains, ASIC, IP Australia and social handles.
What platforms do you actually check?
Domain availability across .com.au, .au, .net.au and .com; the ASIC business names register; the ASIC company names register; the IP Australia trademark register (relevant classes); social handle availability on Instagram, X, LinkedIn, Facebook and TikTok; and a Google search for existing brands and trading collisions. Coverage scales with the package — Name Audit and Name & Clear include all of the above, Name Starter includes the domain and ASIC layers.
How is this different from a free AI name generator?
Free generators produce hundreds of algorithmically-shuffled names with no availability checking, no Australian context, and no broker review. Flair packages are short, screened lists where every candidate has been checked and a senior broker has commented on memorability, fit and risk. The point is a list you can actually act on, not a brainstorm dump.
What if I want a name that's already taken?
Common — premium .com.au names are mostly held by existing businesses. If a name on your shortlist is taken but worth pursuing, our brokerage team can approach the current holder and negotiate. That's a separate engagement on the broker page, not part of the naming package.
Are reports suitable for legal matters?
No. Flair naming reports are research and recommendations from a senior broker, delivered as general information. They do not constitute formal trademark clearance, legal advice, or registrability opinions. For high-stakes matters, engage a registered Australian trademark lawyer to do a comprehensive clearance opinion based on our preliminary findings.
Get started

Ready to find your name?

Pick the package that matches where you are, or call us on 1800 875 025 if you'd rather talk through it first.

See the packages → Speak to a broker →

Flair naming reports are research and recommendations delivered by senior brokers with 10+ years of Australian domain market experience. They are general information only and do not constitute tax, legal, or financial advice, and are not a substitute for advice from a registered Australian trademark lawyer or commercial solicitor. Flair makes no representation that any name will be accepted by ASIC, IP Australia, a court, tribunal, regulator, or any other third party in any specific matter.