A free, hand-reviewed domain appraisal from a senior Australian broker — back to your inbox within 24 business hours. Sharper than GoDaddy, Estibot, Atom, Sedo or Humbleworth for .com.au and .au domains. Need a signed valuation on letterhead for a sale, divestment or other documentation? Order a signed written valuation report for $995.
Most people just want a number. Some need that number signed, dated, and on letterhead for a third party. Pick whichever fits.
Portfolio pricing — 5+ domains $795 ea · 20+ domains $595 ea. Email portfolio@flair.com.au.
Tell us the domain and why you're valuing it. We'll come back with a number and the comparable sales we benchmarked against.
Your free appraisal request has been logged with our broker queue. Check your inbox shortly for a confirmation email.
Because you ticked the $995 written report box, we'll include a payment link with your free appraisal so you can lock that in.
Our written reports document the market value of a domain with a transparent methodology and comparable Australian sales, signed and dated by a senior broker. Australian businesses, accountants and lawyers use them as supporting reference material in their own professional workstreams. They are general information only — not tax, legal or financial advice.
Selling a business that owns valuable Australian domains. Buyer's lawyers want each digital asset valued separately and signed for.
A documented market value when a domain is included in a property settlement, partnership dispute or other asset distribution. Your lawyer applies the value within their professional judgment of the matter.
A documented market valuation your tax agent can reference for CGT calculations, in-specie distributions, share-for-asset swaps, or R&D tax incentive submissions. We do not provide tax advice — your registered tax agent applies the valuation to your specific circumstances.
A documented market figure for estate asset inventory and beneficiary distribution. Executors typically share this with the estate's legal advisor.
Investor due-diligence packs and IM appendices where the brand domain is a material asset of the deal thesis.
Domain hijack, registrar dispute, or business-interruption claims where you need to substantiate the asset's pre-loss value.
Tick the "$995 written report" box on the form above and we'll send a payment link with your free appraisal.
No black-box scoring. Every appraisal weights eight signals against our database of comparable Australian domain sales.
Shorter, easier to spell, easier to recall — pricier.
Does the label match a high-intent search term?
Recent Australian sales in the same vertical and length tier.
.com.au vs .au vs .net.au — different buyer pools, different multiples.
How many real businesses would benefit from owning it?
Type-in traffic and SEO value of the underlying term.
Pronounceable, trademark-clear, and comfortable on a billboard.
How quickly we believe the domain will sell at the headline figure.
Free automated domain appraisal tools — GoDaddy, Estibot, Sedo, Dynadot, Atom, Namecheap, Flippa, Humbleworth — are calibrated mainly on .com sales. For .com.au and .au domains, they often miss the Australian buyer pool, the extension premium, and local comparable sales. Here's how our broker-led appraisal differs for the Australian market.
Run any name through GoDaddy's free domain appraisal first if you like — then send it to us for a broker view. We'll show you the comparable Australian sales we benchmark against and how we'd value it differently.
Free informal appraisal in 24 hours, or a signed written report in 5 days. No obligation either way.
Flair appraisals and written valuation reports document the market value of a domain based on broker experience, comparable sales analysis and the methodology disclosed. They are general information only and do not constitute tax, legal, accounting or financial advice. They are not a substitute for professional advice from a registered tax agent, lawyer, or accredited business valuer (including a CA Business Valuation Specialist). Flair makes no representation that any valuation produced will be accepted by the Australian Taxation Office, any court, tribunal, regulator, or any other third party in any specific matter. Recipients should consult their qualified professional advisor regarding the application of any valuation to their specific circumstances. Flair Pty Ltd is not a registered tax agent and does not hold an Australian Financial Services Licence.